Why Your Business Needs a Mobile App


I am sure the term “mobile app” or “app” really is not new to many of us. We use apps daily for various purposes like reaching out to friends, working, tracking the number of steps we took that day, and the number of calories burned, just to name a few.

In this article, we will take a look at what a mobile application is, types of mobile apps, their benefits and for those of you that want an app for yourself or your business, we have got you covered.

What is a mobile app? A mobile app also referred to as a mobile application, is a type of application software designed to run on a mobile device such as a smartphone or a tablet computer. Each mobile app provides a limited and isolated functionality such as a game, tracker, or calculator. The specificity of the apps is part of their desirability, as users get to pick what they want.

Types of mobile apps Apps are divided into two main categories:

Native apps Native apps are tailored for specific operating systems such as Android or iOS. Native app users enjoy a more fine-tuned UI (User Interface) and better performance.

Web apps Web apps on the other hand are run on a browser and hence require minimum memory. The user is directed to a specific web page and all the information is stored on a server-based database. For use, they require a stable internet connection.

Mobile applications, depending on their purpose, can also be classified into:

Gaming apps are quite popular among developers as they bring back multiple users each week, and sometimes multiple times a day. Some gaming apps include:- Angry Birds, Temple Run, Candy Crush, and Subway Surfer.

Lifestyle apps are apps that support the individual components that define your lifestyle. These are apps related to areas such as fitness, travel, food, music, and dating. Some examples of Lifestyle apps include:- Spotify, Uber, Tinder, and Tripadvisor.

Social media apps are the most used category of apps. These apps have to be fun, fast and integrate expanding features of the social networks they support. Common social media apps include;- Instagram, Facebook, Snapchat, and Twitter.

Productivity apps help users accomplish a specific task efficiently and quickly making mundane tasks easier. For example, Google sheets.

Utility apps are apps that we may use most often without thinking of them as apps. They include;- calculator, flashlight, and reminders.

News and Information apps supply news and information to their users in a way that is easy to understand and in an efficient manner. Examples include:- Buzzfeed, Reddit, Smart news, and Google News & Weather.

Benefits of using Mobile Applications.

In this section, we will take a look at the benefits of using mobile apps for your business because mobile apps for personal use are solely centered around the user’s preferences, lifestyle, and needs at the time.

For your business, mobile apps: Build a stronger brandMobile apps offer to consumers awareness and communication f your brand. Mobile apps will also serve the purpose of advertising strengthening your brand and educating your customers.

Connect better with customersCustomer service is no longer only about sales associates anymore. With more than 3 billion people having access to high-powered mobile devices, apps have become a game-changer. A good example is if you run a store. Using your business’ app, customers can order items at any time and do not have to wait for working hours to do so.

Boosts profitsWith a good mobile app, your customer satisfaction is set to increase. And with an increase in customer satisfaction, so will sales. The more interested and pleased people become with your product, the greater the consumer demand will grow. In conclusion, if you want to get an app for your business to take operations to the next level, then head over to the Brainverse Technologies page.

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