UniFrance, TVFI Merge; Serge Toubiana, Hervé Michel to Lead New Org

Reflecting the blurring of boundaries between movies and TV, UniFrance and TV France International have merged their promotion organisations to form a new streamlined association.

The orgs’ respective presidents, Serge Toubiana from UniFrance, and Hervé Michel from TVFI, were elected presidents of this new org on July 2 for a two-year term following a vote from the association’s 58 members.

Toubiana, the former editor in chief of Les Cahiers du Cinema and head of the French cinematheque, took the helm of UniFrance in 2017 and forms a duo with the org’s managing director Daniela Elstner. Michel, who is an TV industry veteran, started presiding over TVFI in 2016.

“We would like to thank the members of the committee for this vote of confidence. After having accomplished this new reform that took several months, a new chapter is opening us to garner the benefits of this union,” said Toubiana.

Michel said the new association’s priority will be to spearhead the “international relaunch of film and TV activities.” “It’s crucial after the period we’ve gone through. And we will launch common projects in the digital field and cross-media operations that will bring full results in 2022,” said Michel.

The merger of UniFrance and TVFI took a long time to materialize because the wall between film and TV communities was difficult to break, even if there have been more and more filmmakers and producers diving into TV drama in recent years. Ultimately the new association will allow both orgs to combine ressources to promote artists, producers, exporters and talent agents in a highly competitive post-Covid world.

Tobi❤

Tobi is a reserved individual, loves making friends and a top-notch web developer. Currently, he's working as a freelancer for cmatrends.com

Leave a Comment on CmaTrends

Next Post

"You must be pushing drugs"

Fri Jul 2 , 2021
Controversial crossdresser, Okuneye Idris better known as Bobrisky flashes the sum of two hundred thousand dollars in cash on his Instagram page. The popularly brand influencer who is known for showing off luxury lifestyle pulled his biggest show off today with the whopping sum of two hundred thousand dollars which […]