Rakuten Viki Collection Explores Asian-American Experience

Oscar-winning “Minari” and Awkwafina-starring “The Farewell” head a slew of additional titles at streaming service Rakuten Viki that aim to capture the Asian American experience.

Over the coming weeks it will add 14 feature films available via transactional VOD while two popular documentaries, “American Revolution: The Evolution of Grace Lee Boggs” and “The Grace Lee Project,” are free to all viewers.

Other titles include: “The Revenge of the Green Dragons,” “Burning,” “Go Back to China,” “Goodbye Mother,” “House of Hummingbird,” “Lucky Grandma,” “No Crying at the Dinner Table,” “The Paper Tigers,” “Curtain Up!,” “Empty by Design,” “Ms. Purple” and “Sway.”

“We took a thoughtful approach to curate a library that helps shine a spotlight on the Asian American culture and showcases films with Asian American casts and auteurs,” said Sarah Kim, senior VP of content business and regional GM (Asia) at Rakuten Viki. “We took a thoughtful approach to curate a library that helps shine a spotlight on the Asian American culture and showcases films with Asian American casts and auteurs. Viewers now have an added opportunity to learn about what it means to be Asian in America and explore the different lines of cultural heritage, which we hope that viewers here in the U.S. will appreciate.”

Rakuten Viki, which already focuses on Asian entertainment, offers ad-supported free streaming and tiered subscriptions of $4.99 a month and $9.99 a month, via Roku, Amazon Firestick, Apple TV Plus, Android TV, Chromecast, and on mobile devices. Rakuten Viki claims more than 55 million fans worldwide.

Part of the Japanese e-commerce group Rakuten, the service currently has a collection of more than 1,700 TV shows and movies from Korea, Japan, mainland China, Taiwan, and Thailand. Many are available the day after they air in their country of origin.

 

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