|Physical Stats & More|
|Height (approx.)||in centimeters– 161 cm
in meters– 1.61 m
in feet & inches– 5’ 4”
|Awards, Honours, Achievements||• 2011 : ITA Award for Best Costumes in Shobha Somnath Ki
• 2012 : Indian Telly Jury Award for Best Costumes in Shobha Somnath Ki
• 2018 : ITA award for best costume designing in TV series ‘Tenalirama’ and ‘Alladin’
|Date of Birth||Tuesday, 26 April 1983|
|Age (as of 2021)||38 Years|
|School||St. Joseph Convent High School|
|College/University||NIFT, Department of Fashion Design, New Delhi|
|Educational Qualification||• Graduation in fashion technology
• Fourth month course in “crafting luxury in lifestyle businesses” from IIM Ahemdabad
Some Lesser Known Facts About Nidhi Yasha
- Nidhi Yasha is an Indian costume designer, who is known for her costumes in several mythological shows like Mahabharat, Devon Ke Dev Mahadev and many more.
- Nidhi Yasha was a brilliant student throughout and graduated with a gold medal from NIFT, New Delhi.
- She was the only student from her college who nailed a key position in “The TMS Group, Beijing,” (a multinational fashion buying house) which was one of the first international placements at NIFT. Here she headed the network of export houses managed by their 8 offices spread across continents.
- Nidhi founded the luxury brand Nidhi Yasha and Mumbai based design house, NY studio in 2010. Before this, she had worked with buying and exporting houses in Delhi, Impulse and House of Pearl Fashions.
- She founded NY studio because she always wanted to establish a store where she can blend Indian culture with urban style.
- After establishing her studio, she designed costumes for various TV shows like Mahabharat, The Buddha on Netflix, Ramleela – Ajay Devgn Ke Saath, Devon Ka Dev Mahadev, Kuch Toh Log Kahenge, Chandragupta Maurya, Shobha Somnath Ki, Navya, Anhoniyon Ka Andhera, Durga, Savitri, Jodha-Akbar, and several other mythological shows lined up.
- She recently designed costumes for the web series, the State of Siege – 26/11 on Zee 5, 21 Sarfarosh – Saragarhi 1897, on Netflix.
- In Bollywood, she had designed outfits for many popular films like Haunted, Jal (a National Award-winning film), 1920 Evil Returns, Dangerous Ishq, Maximum, Zilla Ghaziabad, and Policegiri, whereas her international projects include designing costumes for the film Xuan Zang, Zhaoge, a fantasy historical Chinese saga based on the Ming dynasty.
- In 2015, she presented her designs for the very first time at London Fashion Week Catwalk Edit.
- She is one of the founding members of the Fashion Design Council of India.
- In Singapore, 2016, her label, Nidhi Yasha, was nominated for “National Brand” at “Luxury lifestyle awards.”
- She was awarded the “Best All-Rounder Performance” by the then President of India, Dr APJ Abdul Kalam.
- To promote Indian culture beyond boundaries, the NY studio collaborates with foreign universities to organise workshops and lectures on Indian fashion design.
- Nidhi Yasha had also worked with Swastik pictures which is one of the best production houses to produce Indian mythological shows.
- In December 2018, Nidhi was invited to her school St. Joseph Convent High School, Patna where she was given the Distinguished Achiever award. While addressing students of her school Nidhi shared her mantra of life and said,
“Sleep with a dream and wake up with a purpose. Don’t bother that what will society think about you. Just ignore. You know and understand your dreams and if your parents understand you, you are not answerable to the society.”
- Nidhi Yasha was honoured for her work on ‘The Buddha,’ by the University of Hawaii, Honolulu, in their event ‘Bollywood and Beyond.’
- She was invited as an external juror at NIFT, Symbiosis (Pune), and Sir JJ School of Art, Mumbai, where she also delivered lectures on Indian fashion designing.
- In 2018, IIM Ahemdabad featured the NY studio on their official website and labelled it as one of the institute’s features projects
- According to Nidhi, designing costumes for mythological shows is a difficult task. She recalled in an interview that she used to read the historical texts to have a picture of the character’s look in her mind. She added,
For mythology, you have to stick to the scriptures. There is a lot of temple art there. I have studied the Vedas and Puranas and come up with the look many times. For those shows, there is no other reference and the entire look is only described in text.”
- In 2019, Nidhi Yasha was invited to NYU at the department of Anthropologie, CUNY, Rutgers and Hunter College in New York to share her journey in the fashion industry.
- In the same year, she also became the India Operation Head and partner of North America Fashion Week, where she designed and spearheaded the entire event in Seattle with the designers participating from all over the world.
- Nidhi believes that the TV industry is far away from realistic looks and is more into the glossy world. She said in an interview,
We believe in gloss. The approach is very unrealistic here. We always look for beauty and perfect outfits, which is something I don`t agree with and wish to change it as well.”
- Nidhi said in an interview that she found it easier to design costumes for a film rather than a TV show. As a designer, she gets more freedom while designing costumes for a film. She told to IANS,
TV is tougher as you need to align your costumes with the thoughts of the broadcaster. You often cannot be very true to your research in case the broadcaster doesn’t agree with you. In films, you get much more freedom. You need to give one look test and you are free to design for the entire span of the movie.”