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Macy’s Thanksgiving Day Parade Grabs 25 Million Viewers for NBC

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NBC grabbed more than 25 million viewers on Thursday with its telecast of the 95th Macy’s Thanksgiving Day Parade.

The three-hour special that aired 9 a.m.-noon in all time zones and the 2 a.m.-5 a.m. repeat brought in a total of 25.4 million viewers and an impressive 6.4 rating in adults 18-49, according to early Nielsen fast nationals provided by NBC. That was slightly below the turnout of 25.9 million viewers for both telecasts in 2020, when the parade was produced only for TV because of COVID-19 pandemic.

Despite the dip, NBC noted that the 25.4 million live-same-day viewers ranks as the network’s most-watched entertainment telecast since the 2020 Macy’s parade. In adults 18-49, the parade packed more of a punch as a live telecast than this year’s Grammy Awards (2.1 rating), Oscars (1.9) and Emmys (1.9).

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