In a new sampling strategy to boost HBO Max signups, WarnerMedia is letting Snapchat users in the U.S. watch select pilots of the streaming service’s original series for free.
Starting to roll out Tuesday, the first episodes of shows including the “Gossip Girl” “Euphoria,” “The Flight Attendant,” Lovecraft Country” and “”Game of Thrones” will be available on Snapchat’s app in the U.S.
Snapchatters can watch the free episodes alongside their friends through Snap Minis, the company’s platform for shared experiences on Snapchat. HBO Max is the first major streamer to build a Snap Mini to bring full-length episodes to Snapchat. While watching the HBO Max shows via shared playback, Snapchat users can chat and share Bitmoji reactions.
After the episodes are over, there’s a call to action: Snapchatters will be shown a link to go to HBO Max to subscribe and continue watching the full series.
“People love to come together to watch their favorite HBO Max shows and talk about what’s unfolding,” said Sarah Lyons, EVP, DTC Global Product Management, HBO Max. “Our partnership with Snapchat is another step towards fulfilling that desire for human connection and providing our fans with co-viewing opportunities, while deepening their emotional relationship with the brand.”
Upon entering the HBO Max Mini experience through the rocket icon within Chat, or through Search, Snapchatters, will be required to enter their birthdate to access a curated collection of free, age-appropriate pilot episodes. Viewers can then invite up to 63 other Snapchatters by sending an in-chat message with a link to join the Mini, or by sending a clickable sticker link with the image of the show via Snap’s camera.
The HBO Max episodes available on Snapchat will be rotated on an ongoing basis. At launch, pilot episodes available on the HBO Max Mini include: Craftopia, Euphoria, The Flight Attendant, Game of Thrones, Genera+ion, Gossip Girl (2021), Looney Tunes, Love Life, Lovecraft Country, Selena + Chef, Titans, Warrior, World of Calm and Betty (Season 2, Episode 1).
“We’re excited to partner with HBO Max to offer our community an innovative co-viewing experience inside of Snapchat,” said Alston Cheek, Director of Platform Partnerships at Snap, Inc. “Snap Minis offer an exciting new way for HBO Max to create social experiences for fans of its programming, complementing our incredible Snap Originals and partnered content available on Discover. The Mini is easy to use, and instantly brings friends together to watch their favorite titles and discover new shows for free.”