Dirty Robber has tapped Jasper Thomlinson as the company’s new head of branded content. Reporting to Dirty Robber CEO Chris Uettwiller, Thomlinson will lead the strategic expansion of the division, which had success with the groundbreaking Nike documentary “Breaking2.” It also comes on the heels of the company’s recent Oscar win for its live-action short film “Two Distant Strangers,” a film that was co-directed by Dirty Robber’s Founding Partner and Creative Director Martin Desmond Roe.
Thomlinson was recently a partner at Caviar Content where he helped open new offices in Paris, London and Madrid. His campaign work included Burger King’s Google Home (Grand Prix winner at Cannes), Gillette’s “Perfect Isn’t Pretty” (Cannes Gold) and Adidas’ “Impossible is Nothing” (Cannes Gold). Thomlinson also won other awards with Toyota, Nike and AT&T, and created Super Bowl ads for Mountain Dew and T-Mobile. While at Caviar, Thomlinson also served as executive producer on “Cheer,” a Netflix show that won three Emmys in 2020; “The Rider” directed by Chloé Zhao, which won awards at Cannes and Berlin, as well as hitting President Barack Obama’s top ten list in 2018; “Jawline,” a Hulu feature documentary that won the audience award at Sundance; and two other Netflix features, “Sun Dogs” and “Between Us.”
In recent years, companies have changed their approach to branded content. Instead of hard sells on cars, soft drinks, beer or what-have-you, they are backing documentaries and features that embrace the spirit of their product. That was certainly the case with Dirty Robber’s “Breaking2,” which aired in partnership with National Geographic and chronicled a Nike sponsored attempt to shatter the two-hour barrier for the marathon.
“If you do it well, audiences don’t care if a brand is paying for it or a studio is paying for it or their mom is paying for it,” says Roe. “If you do it poorly and it feels like an advert then what is the point? It has to be a film that tells a story.”
“The communication playbook for brands has been entirely rewritten over the last few years,” added Uettwiller. “Social media and the internet have created an era of transparency where it’s no longer effective to simply ‘sell’ your product. Increasingly, customers want emotional connections and authenticity, and that happens through storytelling. Nobody understands this better than Jasper, who has been guiding Fortune 500 brands along this path long before it was in vogue.”
For his part, Thomlinson says he was galvanized by what Dirty Robber had pulled off with “Breaking2.”
“I wasn’t inspired by where advertising was in the traditional model, but I loved what they were doing with advertising,” he says. “I saw them at this nexus of advertising and entertainment and that inspired me.”
Dirty Robber’s credits also include the Tom Brady series “Tom Vs. Time” for Facebook, the Emmy-nominated “Why We Fight” for Verizon and the Kobe Bryant documentary “Muse” for Showtime.
“Jasper was way above us for years, so we’re almost astounded he joined us,” jokes Roe.
“Well, you did win an Oscar this year,” counters Thomlinson.
When Blake Lively & Ryan Reynolds Made Us Believe That ‘Fairytale Love’ Exists At 2014 Met Gala Coming Straight Out Of A Disney Movie!
Blake Lively and Ryan Reynolds are one of the most popular Hollywood couples of all time. The duo enjoys a massive fan following on social media and there are literally fan clubs on social media dedicated to their chemistry and love. Today, we bring you a throwback to the time when Blake & Ryan not only gave us couple goals but also major fashion goals at the Met Gala 2014 where they walked straight out of a Disney movie and made us fall in love with them all over again. Scroll below to see their pictures.
The couple was dressed in Gucci from head to toe and looked charming as ever together. Blake wore an extraordinary Gucci Première gown in blush pink colour which was giving a full retro Hollywood glam look. The entire gown had sequins work on it with a plunging neckline and the fitting of the same highlighted her hourglass figure.
Blake Lively’s gown had a train attached to it and well, we can now say that she loves a little drama on the red carpet and enjoys massive trains and veils at the length of her glamorous gowns. The Gossip Girl actress accessorised her look with minimalistic jewellery in pink colour with just a statement ring and earrings.
Ryan Reynolds on the other hand wore a dapper tuxedo by Gucci. It was a custom made midnight blue velvet tuxedo which he styled with a bow tie.
Take a look at their pictures here:
— CelebTV (@celebtv) May 6, 2014
— Almost Insiders (@AlmostInsiders) May 6, 2014
These two are a match made in heaven, isn’t it? Our hearts can’t contain the excitement every time we see Blake Lively and Ryan Reynolds walking the red carpet together.
What are your thoughts on Blake Lively & Ryan Reynolds walking the 2014 Met Gala hand in hand? Tell us in the comments below.
For more fashion throwbacks, stay tuned to Koimoi.
Must Read: When Angelina Jolie Twinned With Brad Pitt Wearing Dapper Tuxedos Setting The Bar Of ‘Power Couple’ Way Too High!
Follow Us: Facebook | Instagram | Twitter | Youtube | Telegram
The Game Arm Wrestles Mike Tyson and Appears to Win
The Game and former heavyweight boxing champ Mike Tyson recently had a trippy arm-wrestling match where the Compton, Calif. rapper appeared to come out on top.
On Wednesday (May 25), the Hotboxin With Mike Tyson podcast released behind-the-scenes video of an upcoming episode featuring The Game. In the clip, the rapper and boxer engage in a tense but brief arm-wrestling match. In the clip, the two men are sitting on a couch and Tyson has a lit joint in his mouth. Game starts to get the best of Tyson from the jump, before the boxer sees that he is losing and decided to put some extra oomph in his effort.
“Ayo, Mike, chill!” Game yells. “It’s a tie, muthafucka.”
Earlier, Game admitted he was high on shrooms and weed provided by Mike during the encounter. “Mike got me on shrooms, too, y’all. If I’m spaced out for the rest of the day, it’s this nigga fault.”
He added: “Mike got me high as shit, man.”
In an Instagram post, The Game bragged about his apparent triumph. “I beat @MikeTyson arm wrestling & before you get started in the comments… he told me this eye to eye after it was over.”
Game asserted he took it easy on the 55-year-old boxer. “I went light on em in the end cause I love him & I found it in my heart to let him come back lol…Not to mention, he leaning in with his whole body, n pulling on the couch arm… strong ass nigga ha ha ha.”
Check out video of The Game and Mike Tyson’s encounter and arm-wrestling match below.
See 10 of the Shortest Beefs in Hip-Hop
Beefs within rap that ended quickly.
BTS to Meet With President Biden to Discuss Anti-Asian Hate Crimes
President Joe Biden will welcome superstar South Korean group BTS to the White House on Tuesday to “discuss Asian inclusion and representation” and to “address anti-Asian hate crimes and discrimination,” according to an announcement from the White House released Thursday.
Biden and the group “will also discuss the importance of diversity and inclusion and BTS’ platform as youth ambassadors who spread a message of hope and positivity across the world,” the statement continues.
The visit by BTS will take place on May 31, the final day of Asian American, Native Hawaiian and Pacific Islander Heritage Month.
As noted by Politico, the president has been active during the month. He issued a presidential proclamation on April 29 about AANHPI Heritage Month, and he and Vice President Kamala Harris — who is half Filipino — hosted a White House reception earlier in the month that included U.S. Trade Representative Katherine Tai.
Two days later, the White House lauded the passage of legislation to establish a commission to study the possible creation of a National Museum of Asian Pacific American History and Culture.
In recent months the president has welcomed several performers, including Olivia Rodrigo and the Jonas Brothers, to the White House, most often as part of vaccination efforts.
“I am beyond honored and humbled to be here today to help spread the message about the importance of youth vaccination,” Rodrigo said in a press conference. “I’m in awe of the work President Biden and Dr. Fauci have done and was happy to help lend my support to this important initiative.”
Rodrigo continued, “It’s important to have conversations with friends and family members, encouraging all communities to get vaccinated and actually get to a vaccination site, which you can do more easily than ever before given how many sites we have and how easy it is to find them at vaccines.gov.”