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Comcast Expects Profit From Tokyo Olympics




TV ratings have fallen, top athletes have dropped out and live crowds aren’t around to cheer, but executives at Comcast still believe in the power of broadcasting the Olympics.

“We’ve had some bad luck,” acknowledged Jeff Shell, chief executive of Comcast’s NBCUniversal, which has the rights to telecast the sports extravaganza, during a call with investors on Thursday. Even so, he said, “We are going to be profitable on the Olympics.”

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