Universal’s sequel to “The Boss Baby” will premiere on Peacock on the same day it launches in theaters.
“The Boss Baby: Family Business” is arriving ahead of scheduled (it was initially slated for Sept. 17) and is now set to premiere on July 2.
The animated family film is the first title from Universal Pictures to open simultaneously on Peacock, the budding streaming service owned by the studio’s parent company, NBCUniversal. Peacock launched in 2020 and cost $4.99 per month. Subscribers won’t have to pay extra to watch “The Boss Baby” sequel when it arrives this summer.
“The Boss Baby: Family Business” will begin to roll out internationally in select markets on July 2.
“Families are at the heart of our decision today to make DreamWorks Animation’s ‘The Boss Baby: Family Business’ available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,” said Jim Orr, Universal’s president of domestic distribution.
“The Boss Baby,” released in 2017, was commercially successful, generating more than $500 million at the global box office. In the sequel, Alec Baldwin is returning to voice the title character with James Marsden, Amy Sedaris and Jeff Goldblum joining the voice cast.
“Our Peacock subscribers love movies, so we are thrilled to be expanding our relationship with UFEG and to offer Peacock customers this premium content from one of the industry’s most beloved animation brands,” said Matt Strauss, NBCUniversal’s chairman of direct-to-consumer and international. “DreamWorks Animation films, from ‘Trolls World Tour’ to ‘Shrek’ and beyond are among Peacock’s top performing titles to date, and we’re certain that ‘The Boss Baby: Family Business’ is sure to become this summer’s ultimate streaming event.”
More to come…